Color and Color Nominations in Polycode Text

The question of the relationship and interdependence colors used color nominations in polycode text pragmatic tasks that this is aimed at considered. study was conducted on material memes demotivators dedicated to period COVID-19 pandemic, as well extremist demotivators. In course analysis, regularities observed analyzed associated with use enhance influencing effect were determined. These patterns include: isolation within a certain form, classifying function associative inherent color. conclusion made about blue (blue-green) red (dark red) characteristic dominants texts (memes demotivators) pandemic. It noted an orientation are also characterized by color, combination black, presence white (including verbal component).